Sales Compensation and the Role of HR/Compensation — 5 Engagement Strategies
Live Webinar
FREE for OCCABA members.
Non-OCCABA member may register for $30.
Thursday, April 16, 2026, from 12:00 pm to 1:00 pm (Pacific Time)
Many HR/Comp professionals concede that sales compensation is often “owned” by sales management (or finance, or sales operations or the general manager!) However, HR/Comp professionals can make significant contributions to ensure the sales pay program is aligned, effective and motivational. We will explore 5 welcomed engagement strategies you can use to guide your sales compensation stakeholders. They will thank you for your brilliant support!
Presenting at this event will be:
David Cichelli, Revenue Growth Advisor, advisors2sales LLC
David Cichelli contributes his revenue growth knowledge and experience to a wide array of sales organizations. David helps companies redefine and deploy go-to-customer solutions to ensure optimal revenue performance.
Widely recognized by national professional associations and trade publications for his work in linking sales compensation to management’s objectives, David is a frequent speaker on sales compensation topics. He is author of Compensating the Sales Force (3rd edition) and The Sales Growth Imperative, published by McGraw Hill.
Prior to his current role at advisors2sales LLC, David worked for the Alexander Group from 1985 tp 2023, and prior to that, David served for five years as a national practice manager in sales compensation for a leading compensation consulting firm. Previously, he had spent seven years providing support to the field sales organization of a multinational Fortune 200 chemical company. David has a B.A. from Pennsylvania State University and an M.S. from Michigan State University.
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All registrations must be completed by 9:00 pm the night before the webinar to ensure the participant will receive the webinar link and/or dial-in information.
Attendance counts toward WorldatWork re-certification.
